Keywords, Content, and Metadata…

Thursday, October 16th, 2014

What does it mean? Keywords , Content and Tags?

You ever wonder how the great google bot works? How does it know which sites to pull up when you type in a search? Well the answer to those questions can get complicated, but to simplify it has to do with what is on your site. The important things on that site are things like keywords, content and tags.

What are these search engines looking at?

These search engines scan your site for a few key points.





Keywords can make or break a website’s design. Depending on what words you use you may be on the top list of a search, or buried under the rest of the web. Techopedia defines a keyword as, in the context of search engine optimization, a particular word or phrase that describes the contents of a Web page. Though keywords have been reduced in importance when it comes to search engine optimization, they still play an important role. Just not the only role.


Content involves the theme of your site, and includes the text on your page, the titles you give your post entries, or sections, and even the descriptions you give. The better your content, the better your user experience. The better your user experience, the better your results turn out.


Metadata is a big word. And it can mean mean many things. When we speak of search engine optimization, metadata is data about data. In other words, it is data that is used to describe another item’s content. Descriptions, images, tags, and etc… One of the most important factors in making sure your website is relevant and appears as much as possible.


Understand it all? Probably not. That’s why we’re here though! Give us a call at 615-454-5678 and let’s explain it all to you and work towards supporting your goals, or email us at and tell us if your current site needs work. We’re here and ready to make your dreams, any size, become reality.